Think about all the regular gym memberships you’ve had over the years, and how you’ve probably not taken full advantage of them.

Why is that?

Well, it’s part of the Big Commercial Gym Business Plan: Sign up thousands of people at a really low rate, and hope they never show up.

What kind of a way is that to help people?

The only thing it’s helping is the commercial gym’s bottom line.

No wonder so many people are disenchanted with their fitness program. They’ve been burned before. Maybe they got caught up in New Year’s Resolution Trap, or the Summer Six-Pack Syndrome. 

Maybe they signed up for a gym, walked in with their new Lululemon gear, towel and water bottle, looked around at a bunch of machines that made no sense and said … now what?

It’s why this is the No. 1 thing I hear from people who join my private training studio:

“I just want you to tell me what to do and make sure I do it.”

They don’t want fancy machines or 24-hour access.

They don’t want $12 drinks from the smoothie bar or a high-pressure salesperson trying to sign them up for an expensive personal training package.

They just want a plan and someone to hold them accountable to it.

It’s really not that complicated.

Think back on a time when you joined a gym, got all fired up, went gangbusters for a couple of weeks … and then disappeared.

What if you’d had this instead?

A plan.

A coach to make sure you execute it correctly (and safely)

Accountability and support outside the gym (where most of the gains get sabotaged with poor lifestyle habits and eating decisions).

Wouldn’t that have been better?

I think so.

Coach Aaron